Archive for the ‘Spirits Events’ Category
Taco, Beer, Tequila Festival is Back – 2nd Year with More Tacos, Tequila, Margaritas & Beer
Taco ‘Bout Fun – Taco, Beer, Tequila Festival is Back for our 2nd Year!
We’re Back – Taco, Beer, Tequila Festival is back for our 2nd year at the Yards Park, 136 N St., SE, Washington, D.C. on May 12th, 2018!
We’re Super Excited to have more Great Taco Vendors – many are returning from last year, but we’re also adding some interesting new taco makers who want to showcase that the taco is more than just a Tuesday thing! You can purchase your tickets at Taco, Beer, Tequila Festival Tickets – this is a 2 Session Event on Saturday. $45/person is General Admission which includes 3 hour access to the Festival, 4 Taco Tickets (good for all tacos), 1 Margarita and 8 – 5 oz. beer samples. Tequila Ticket is also 3 hour access, 5 Taco Tickets, 1 Margarita and 10 – 5 oz. beer samples and also includes 10 – 1 oz. Tequila/Mezcal samples within the Tequila Pavilion. VIP is 4 hour access (1 hour early), 5 Taco Tickets, 1 Margarita and 10 – 5 oz. beer samples, 10 – 1 oz. Tequila/Mezcal samples within the Tequila Pavilion, Private tent with private bathrooms and a special rare Tequila Tasting.
Get Your Tickets before this is Sold Out – last year we have over 4,500 people and this year we have a much better date in May. As Always…
Charlie “I Drink on the Job” Adler
Back in Action – Now in the Food and Drink Festival Business!

DC Burger Bash which was held at the National Building Museum outside grassy area, August 24th, 2017
I’m Baaack!! OK, so some interesting changes – I now have organized/managed two festivals – The Virginia Wine Festival (R) and the Taco, Beer, Tequila Festival – the 1st event came to me seeking new management, the 2nd one I created from scratch. There have been many ups and downs since 2016 when I took over the Virginia Wine Festival Management and completed the Taco Festival – hopefully the learning curve will help me better manage the future!
1)Managing people is the hardest part of event management for an outdoor festival – I thought that by hiring outside “guns for hire” as the Logistics specialists for an event that I could handle all event issues. Although I think both Logistics teams did a better than average job, they weren’t personally invested in the event and it became obvious on event dates.
2)Event marketing can work 100% digital. I was told by the Association that holds the rights to the Virginia Wine Festival that I would probably have to use some traditional media such as radio, print, and ticket give-aways as a means to successfully selling enough tickets. Since I already have a substantial active email list with TasteUSA I decided to use that email list, Facebook and Google Adwords. The Results were overwhelming – most event consumers, especially younger Millennials use Google and online means to find events and purchase tickets. Eventbrite ticketing, Facebook and Adwords pixels and email marketing in general are the hot buttons for consumer ticket sales.
3)Generic Events make no sense in a competitive environment – Sure, I could have just taken over the Virginia Wine Festival and left everthing the same – but why not add Virginia Oysters – better yet, why not create “an event within an event” – the VA Oyster Pavilion? By adding a new marketing “twist” I took an existing event and made it a wine AND food festival. So I created a Taco Festival – but why not add the “Tequila Pavilion”? Generic beer and wine festivals with no interesting food or story line will in my opinion have to keep lowering their ticket prices in order to compete with more and more “me too” events.
Great to be in touch with my foodie readers again – keep on eating and drinking the good stuff!
Charlie “I Drink on the Job” Adler
Beer & Bacon Fest = Fun..
Gee wiz..after seeing this Video, I Gotta go to Bacon & Beer Festival – Must be Fun Video – Save some money out of your Piggy Bank by purchasing Discount Tickets at TasteUSA’s Site – Beer & Bacon Festival All-Inclusive VIP Tickets (Save $10 Ticket)
Ohh, and if you can’t make it, the same people who organize this – the Trigger Agency – we also have discounted tickets to Beer, Bourbon & BBQ – Tysons VIP Tickets on Saturday, Sept. 20th, 2014..Cheers!
Charlie “I Drink on the Job” Adler
Catoctin Creek Dinner Gets It Right
A Dinner to Remember..
Leaving Georgetown on a Friday night I was stuck on M Street for 40 minutes to cover about 7 blocks. The Weekend traffic made what should have been around an hour and 15 minute trip more than 2 hours, but the resulting dinner was truly worth it!
I (although I say “we” quite a bit – once you’re at a Whisky Dinner, you become a we!) attended a Cocktail Dinner at the Catoctin Creek Distillery, featuring the Wandering Chef – an entertaining and delicious affair and my first time visiting the new Catoctin Creek Distillery in the heart of Purcellville.
We enjoyed a private tour of the new space from owners, Scott and Becky Harris. Becky guided us through the process of making whisky, and Scott described for us the wonderful history of their “new” building, which is nearly 100 years old.
Dinner was a five course affair prepared by Chefs Wes Rosati and Maria Aros of The Wandering Chef. Chefs Rosati and Aros are formerly of Lansdowne Resort, and have combined talents to provide exquisite dining for our new venue!
Oh, and did I say cocktails? Yes, Katie Morrison was on hand to expertly craft cocktails paired with our dinner! As always, I forgot to get the cocktail recipes (shame!!), but the “Catoctinog” was a great starter for me – essentially a Whiskey egg nog, but more creamy nog than egg – cream and whiskey are made to be together!
Here is the Menu (all sourced from local producers and use of seasonal ingredients):
1st Course
Baby Winter Greens, Spiced Walnuts, Cranberry Vinaigrette
Crispy Pork Belly and Poached Pear Salad
Paired with CCDC’s “Catoctinog”
Cocktails at Catoctin Creek
2nd Course
Smoked Chicken and Bitter Green Risotto
Finished with Lemon, Fresh Herbs and Aged Parmesan Cheese
Paired with CCDC’s “Moonshine Chanukkah”
3rd Course
Braised Green Lentils with Local Lamb Sausage, Roasted Carrot Puree,
Honey and Chili Marinated Rack of Lamb
Mint and Lime Gremolatta – I think the Rack of Lamb stole the show – with whisky, you need meat (fat is good too) and the tender lamb on the bone was decadent..it also was delish with the lentils fatted up carrot puree (lamb sausage to boot!)
Paired with CCDC’s “The Wry Gingerman”
4th Course
Dark Chocolate “Pots de Crème”,
Cranberry-Mint Compote and Freshly Whipped Cream
Catoctin Creek Distillery is located at 120 West Main Street, Purcellville, Virginia and the new location is WAY better than the old warehouse!
For reference, the event was held on Friday, December 13, 2013 – yes, Friday the 13th – Boo!
On the Rocks Or Whiskeython!
On The Rocks: Whiskey & Fine Spirits Festival 2013
Washingtonian hosts our second annual whiskey and fine spirits festival, On the Rocks, on October 10, 2013. Guests will enjoy a live band, delectable fare, and sips of premium whiskey, Scotch, malt, bourbon, rum, vodka, gin, tequila, and much more. This high-end tasting costs $65 to attend and will be advertised in Washingtonian and on washingtonian.com, Facebook, and Twitter.
On The Rocks: Whiskey & Fine Spirits Festival 2013
Washingtonian hosts our second annual whiskey and fine spirits festival, On the Rocks, on October 10, 2013. Guests will enjoy a live band, delectable fare, and sips of premium whiskey, Scotch, malt, bourbon, rum, vodka, gin, tequila, and much more. This high-end tasting costs $65 to attend and will be advertised in Washingtonian and on washingtonian.com, Facebook, and Twitter.
What
- Unlimited spirits tastings featuring premium whiskey, Scotch, bourbon, rum, vodka, gin, tequila, and more!
- Exquisite cuisine from acclaimed caterer Spilled Milk Catering
- Live music and entertainment from NYX Entertainment
- Collectable ‘On The Rocks’ glasses for all party goers
- Spirits education from specialists in the industry
When
7pm until 10:30pm
Where
The Powerhouse
3255 Grace Street, NW
Washington DC 20007
Spirits
PLATINUM
Catoctin Creek Distilling Company
- Clyde Mays Whiskey
- Don Ciccio & Figli
- Green Hat Gin
- Republic National Distributing
Featuring: Aberlour, Avion Tequila, Absolut, and Jameson Whiskey - Smooth Ambler
Featuring: Boyd and Blair - Whistle Pig Whiskey
Upcoming TasteDC Whiskey Event:
The Single Malt and Scotch Whisky Extravaganza, Wednesday October 30, 2013
How to Create “Event Frustration”
There is nothing more frustrating..
Who’s on First, What’s on Second..you know that frustrating feeling – all you want to do is attend an event that you found on some webpage/flyer/friend mentioned and you..can’t find the details! OK, so you’re not desperate to find out about that cooking class, wine dinner or some other event, but you just wanna know – is it going to happen on a given date (maybe the chef looks good or it’s the perfect “date night” or you’ve always wanted to learn how to mix Rum cocktails..), what’s the price (does it include tax and tip?) and can they accomodate your situation (are there “gluten-free” options, is it vegetarian-friendly..and BTW, what does that mean?).
As a person making a living following food and drink events, it is VERY frustrating for me to find an event and not be able to get clear details – Ugghhhh!! So rather than point the fnger at any Event Organizer, I’m going to tell all Events people how to make your customer – FRUSTRATED TO THE POINT OF BOILING OVER..hopefully you all have a sense of humor..
1) Sell Tickets to your event the Old School way – over the phone..
Diners make reservations for restaurants mostly online, so why would anyone want to call a human being and order tickets to your upcoming wine dinner? That phone call is going to be answered 90% of the time by voice mail, but when I do get a live person, the conversation is PAINFUL! The first most obvious question I ask is “are you holding this event, it’s not on your website?” (most likely I found it listed somewhere else on the internet)..then I get the pause..then I ask to confirm the date, menu, and price..again, I get the infinitely long pause. The worst reaction to my questions is the most likely to happen – the person on the phone puts me on hold and tries to FIND THE INFORMATION!
2) Don’t List the Event on Your Webpage
Or list the event on your Facebook Fan Page – yes, this is bad as well – why? Because a restaurant’s webpage is it’s pride and center of control, as it should be for any business. It’s not wrong to list an event on your Facebook Page, but at least include it as well on your website – even better, have your Fanpage link back to your website. Your website is your reputation..repeat, over and over, again and again..
3) Leave Outdated Events on Your Website
Hey, Father’s Day is over – it’s one day/evening – so make sure you delete it from your page by the next day! I’ve seen events so old that I’m not even sure what year events posted are – nothing freaks a potential attendee out more than the thought that the event is a different year! And of course, then you call, and get the wonderful (sarcasm!) person on the other line..
List “Upcoming Events” and make sure they’re mostly (or only!) events that have occured in the past- I mean, you never know, somebody might like to see the skeleton of your events!
4) Make Sure to Forget at Least One Important Component of the Event
You won’t believe this – I guesstimate that 25% of all events posted on a restaurant website have at least one glaring error – the worst is wrong date, but I’ve seen where a multi-restaurant chain doesn’t list the location of the event, I’ve seen price missing (is tax and tip included, or is that added on later?), how to RSVP (or worse – the restaurant leaves an email or phone number to make the RSVP – would a consumer RSVP to book a reservation at your restaurant that way??), no time listed (just show up anytime!!) and often misleading information or missing information like a menu for a wine dinner.
5) When Answering Any Questions Relating to an Event, Be Evasive
Oh, you don’t believe a top-tier restaurant or hotel staff person could be condescending and lack important details on an upcoming event? Wrong! I’ve emailed and called the top restaurants to get details on their wine dinners – often, they snootily tell me that these wine dinners are only emailed to their “exclusive” email list..so should I not attend the event? And what if I am on that exclusive email list – how do I purchase a ticket..do I have to speak to this snooty person..and hope they answer my questions?
I hope you had fun reading this Post – it’s not meant to be mean or angry (a bit sarcastic — maybe!), but more to bring light to an easily solveable issue. Restaurants seem to act like their website isn’t important: menus that are downloaded as pdf’s, address and contact information missing, and usually extraneous scripts or images that clutter up the screen and actually frustrate the restaurant or event goer. Remember this – people who have money and dine out quite a bit, normally lack time – so use your restaurant website to maximize their time and get them to your place of business..it’s easier to upsell that dessert to someone who’s sitting in your restaurant’s seat – Cheers!
Charlie “I Drink on the Job” Adler
A Dramtastic Experience with The Glenlivet
The Glenlivet Dram + Discover came to Washington, D.C. on Tuesday, June 11th with a fascinating mix: a cooking class experience at Culinaerie with recipes and Scotch pairing!
Part presentation, part tasting and part cooking class, this event showcased 2 really great Scotches produced by The Glenlivet: their 18 year old and the Nadurra Cask Strength. The question is: Does Scotch pair well with food?
Our chef for the event was Wendi James – I had met her at a prior cooking class at the Hill Center a few months before teaching a pasta class – she’s a very good cooking teacher with really great presentation skills (in other words, she uses plain English!) so it was easy to understand her directions. The recipes were for:
- Smoked Chicken in Bacon Cream Sauce
- Mashed Sweet Potatoes
- Vanilla Vinaigrette
- Butterscotch Bread Pudding
Little pointers along the way made it educational – for example, to make “lardons” (in essence crispy bacon pieces), Wendi said it’s best to start with a pan on low heat vs high heat. See, I always start with a hot pan – it’s just my way of getting food started quickly..but that’s actually a bad idea if you’re trying to render fat – so it makes more sense to put the bacon pieces in a low heat pan to let the fat melt and create “oil” and slowly crisp the exterior. Hmmm, good lesson!
Of course, my friend Emily is Kosher – and two immediate problems came to mind: 1)bacon! and 2)meat and dairy at the same meal..Emily was a real trooper (I swore to her – I had no idea what the dishes would be!) and she simply ate the chicken prepared without the bacon (I highly doubt the meal was even close to Kosher – Such is Life!)
So how did the Scotch and food pairing go? Well, of course, I had to raise my hand and ask Craig, Glenlivet’s Brand Ambassador how he suggested that Scotch and food be paired. His answer was also pretty insightful: the 18 Year Old Glenlivet is a rounder/mellower style of Scotch than the Nadurra which is full “Cask” strength and uses only Bourbon barrels (the 18 Year gets both Sherry and Bourbon barrel aging). Also one other quick point: Glenlivet uses minimal if any peat-smoked grains, so the smokyness of the Scotch is really not a factor. The 18 year went well with the bacon/cream sauce and the smoky chicken, but even better with the mashed Sweet Potatoes because they had orange zest in the ingredients – that really made it pair beautifully! Since the Nadurra is a more aggressive style, you need something to either cut the intensity or match it – so cheese being a fat often is paired with it, but also desserts – he mentioned chocolate is a great pairing, but I noticed the butterscotch sauce in the Bread Pudding sort of tamed the flames of the Scotch. When I looked at the recipes, I noticed: smoke, vanilla and butterscotch – these are noteworthy components of the Whisky aging process, so it just makes sense that using these in cooking will pair well..
Conclusion: Glenlivet, Culinaerie and everyone staffing the event did a bang up job of presenting Scotch as a wonderful addition to a meal – not just a drink to be enjoyed by itself. I suggest you look for these type of events in your city..and of course if you live in Washington, D.C., check out the TasteDC site for cooking classes and these type of events – Cheers!
Charlie “I Drink on the Job” Adler
DC’s 3rd Brewery Gets Artsy
3 Stars Inaugural Artists & Artisans Holiday Extravaganza – This Shindig Got Me Drinkin!
Saturday, December 15th, 2012 marked 3 Stars Brewery’s launch into the world of Art and Beer with their new Mural at their 6400 Chillum Place Brewery and a Who’s Who of DC Food and Drink Artisans.
This was a DC Foodie Scene:
-I finally tried (and met the owners of DC’s First Distillery) Green Hat Gin – I really like their blend of spices with alot of Indian spice like cardamom and interestingly it reminded me alot of Pisco. Michael Lowe and John Uselton were both there and I could feel their enthusiasm for DC’s first Distillery in many years. Currently, they offer the chance to work their bottling line at the Distillery, but we talked about a more in-depth class like a Distilling 101, more news soon..
-Qualia Coffee’s Joel Finkelstein was sampling his off-premise brand “Fresh Off the Roast” and talking about his recent tasting with some DC Local Press – Here’s the article from Tim Carman over at WaPo about Joel’s indignation over the lack of quality crafted coffee in DC Restaurants
-I sampled some of Righteous Cheese ‘s well, cheeses, and chatted with the Founder Carolyn Stromberg about the need for more cheese classes in DC. Her schedule is so busy and a retail cheese shop is so demanding of her time, that she felt she could only do a limited number, but expect to see more in 2013.
–3 Stars was pouring Pandemic Porter, Southern Belle, Peppercorn Saison, Sea Change Pale Ale, Winter Madness, Global Pandemic (Bulleit barrel-aged Pandemic Porter (aged six months from the first brew in the brewery) blended with fresh Pandemic Porter) and all were delicious – I definitely remember the oak, vanilla and smoke of the last beer which would be perfect with some BBQ pork ribs! Dave Coleman was having a great time with the release of the new mural made by local artist Kendra Kuliga – I also noticed that the warehouse space had room for expansion..sort of a hint?
–Teddy Folkman of Granville Moore’s was slicing up some salty and delicious brisket as well as some briney Edwards Virginia Hams (which remind me alot of Spain’s Serrano Ham).
-Sampled some charcuterie with Three Little Pigs co-owner Carolina Gomez – she told me the store would be closed much of January because she’ll be getting married.
–Gordy’s Pickles Sheila Fain spoke with me about the phenomenal growth of her spears and how Whole Foods was carrying them in all of their DC markets. I had to bring up the curious local connection of Rob Duncan of Dolcezza creating a special Thai basil jalapeño sorbetto, featuring Thai basil jalapeños from Gordy’s Pickle Jar
Rappahanock Oysters was tasting some of their wonderful salty Virginia oysters. I’m hoping they do more tasting events and dinners in Washington, D.C. – Although we have one major oyster fest (Oyster Riot at Old Ebbitt Grille), there is definitely enough demand for more events around oysters and easily we could pair them with other local artisan products..speaking of which..
There were also Cocktails by Nick Nazdin of El Chucho & Carlo Bruno of Sidebar, but by this point I was so looped, that I had no palate to speak of!
A fun time had by all and a very good idea for future new concept events – maybe we could do a DC Brew and Oyster Fest, or a DC Cocktail Expo, or even a Chesapeake Wine and Oyster Fest..there are a myriad of possibilities and definitely the demand is there for these type of Foodie Experiences – Cheers!
Charlie “I Drink on the Job” Adler