I DRINK ON THE JOB - THE BLOG

Archive for the ‘beer festivals’ Category

Cooking with Beer on TV

August 28th, 2011 • 2 Comments

I’ve been on local TV five times since I wrote the book “I Drink on the Job” and it was mostly to give the book exposure – the title doesn’t suggest it, but really I wrote mostly about my experiences with wine and how much of what I learned was wrong or flawed. Now that I’m moving into the craft beer industry (I’m organizing DC’s Own Beer Festival – MAC Brew Fest on Saturday, Oct. 15th, 2011) I’ve decided to switch gears a bit. About one year ago I became seriously interested in the DC craft beer scene after reading Tammy Tuck’s article in Citypaper “Back to the Future: Inside D.C.’s First New Breweries in Decades”. Since then, I’ve lined up all the local breweries that recently opened in DC (DC Brau, Chocolate City, Port City, and Lost Rhino) and I’ve spent quite a bit of time tasting, meeting and participating in the local DC beer Renaissance – it’s a train that’s just starting to move! So when I received a call from Lindsey Gustin of Fairfax, VA’s Channel 10’s Chef’s Recipes to cook on TV in August, 2011, I thought it was finally time to break into beer as part of a meal – in my case, that meant cooking with beer.

This was my 3rd time on this show and each time I had a different role – the first time was pretty wide open cooking, the 2nd time was “Composing a Cheese Tray” and on August 16th, 2011 it was “Cooking with Beer”. I’m including Youtube videos of the cooking on the show, but my goal was clear:

  1. 1)Show that craft beer is flavorful to cook with just like wine,
  2. 2)Use as many local craft beers in the region to cook beer-centric dishes while supporting MAC Brew Fest sponsoring breweries (and also one Food Sponsor – Dolci Gelati
  3. 3)Treat beer more like wine – something to be savored and enjoyed with meals

 

The first dish I demonstrated was Beef Carbonnade made with Stillwater Ales Stateside Saison. Carbonnade is a fancy Belgian name for essentially long slow braised beef in beer. Traditionally Belgian beer is used in the recipe, but many American brewers travel to Belgium and learn how to use their native yeasts and produce comparable styled beers. Stillwater Ales is a brewery run by friend Brian Strumke – he’s known as a “Gypsy Brewer” – in other words, he doesn’t have his own physical brewery, but because of his creativity with producing flavorful and innovative beer styles, many breweries throughout the world collaborate with him to produce artisanal beers that have real flavor and character. The combination of this dark flavorful malty beer with browned meat and slow cooked caramelized onions had the whole camera crew salivating during taping – here’s the video:

The next dish was a New Orlean’s favorite: BBQ Shrimp. BTW, there is NO BBQ Sauce in BBQ Shrimp, the name is misleading – essentially it means shrimp soaking in butter – two whole sticks for 1 pound of shrimp! In this case, I actually wanted a more neutral lighter style of craft beer and since I found Starr Hill Festie on sale at Whole Foods on P St., in DC, that was the perfect beer. Essentially, you brown onions add 2 sticks of unsalted butter, a little garlic, then spices, salt and pepper (I always adjust recipes with my own spices I mix together after purchasing from Penzey’s Spices) and finally some crab boil (again, I was more creative with some Miso and Asian Shrimp Paste combined), beef stock, lemon and of course beer. You pour this sauce over the shrimp in a casserole and broil for about 15 minutes..let sit, eat shrimp and soak up Italian bread with the butter goodness!

Finally, I’m normally too lazy to bake a dessert, so I went for an old favorite – a Beer Float. I learned about this after reading and trying a Guinness Stout with a scoop of vanilla ice cream – the contrast of rich malty beer and vanilla sweet ice cream is just ecstasy to the senses! I used in this case Alexandria, VA’s Port City Porter and one scoop of Dolci Gelati’s Creme Brulee – the combination of rich caramelly roasted malty beer and the cool gelato is such a delicious contrast, you have to try this!

It was a really enjoyable taping, and of course, I got a chance to talk about MAC Brew Fest and to treat craft beer as a gourmet product fitting for both cooking in recipes and serving with the final dish – see you all in DC on Saturday, October 15th, 2011 at MAC Brew Fest – Cheers!

To Merlot or Not To Merlot Craft Beer – SAVOR Craft Beer Press Conference 2011

June 12th, 2011 • No Comments

To Merlot or Not to Merlot..that seems to be the question according to Lost Abbey Brewing’s Tomme Arthur that is dogging the craft beer business. This Press Panel discussion lead by JT Smith of Flying Dog Brewery covered what motivates the craft beer industry to grow and yet stay small at the same time. In Tomme’s comparison of beer to Merlot, his concern that craft beer had to avoid becoming generic like the consumer readiness to focus on specific wine varietals and price points to the detriment of the character of the product.

I attended “The American Craft Beer Revolution” panel discussion held at the National Press Club in Washington, D.C. on Friday, June 3rd in order to learn more about the American craft brew story. The panelists included Paul Gatza (Brewers Association), Tomme Arthur (The Lost Abbey), Jim Caruso (Flying Dog Brewery), Sam Calagione (Dogfish Head Craft Brewery), Rick Kempen (Bier & cO), Ken Grossman (Sierra Nevada Brewing Company), & J.T. Smith (Flying Dog Brewery). As the organizer of the Mid-Atlantic Craft Brew Festival – MAC Brew Fest my interest in craft beer has grown with the production of the event. Even though MAC Brew Fest won’t be held until the Fall (October 15th, 2011) I wanted to better understand the major players in the industry.

This video interview relates to the issue that all small craft beer producers are currently experiencing: fast sales growth with the ever-present nagging of bottom-line company concerns. If your market is growing at 60% a year, but you can only produce 20% more per year, what’s a craft beer producer to do? As Sam Calagione of Dogfish mentions, sometimes the best decision is to grow slow and re-focus marketing and distribution efforts in attainable markets. If you bite off more than you can chew, you could end up swallowing big debt, production problems and frankly some pretty watery brew!

Charlie “I Drink on the Job” Adler

Announcing the Mid-Atlantic Craft Brew Festival – MAC Brew Fest!

May 9th, 2011 • No Comments


Brandon Skall, Founder of DC Brau, DC’s 1st Brewery in Many Years

So after spending the last 14 years focusing on learning about wine and food (and plenty of beer and spirits in between!), I’ve decided to re-dedicate myself to craft beer. I’m certainly not giving up on wine, but I’ve seen the light – growth in craft beer sales and consumption in the U.S. has increased consistently at over 10% a year for the last 5 years. But the real impetus for moving myself into the craft beer field is really that Washington, D.C. is a VERY under-served area for craft beer. For example, we only have a few breweries in the area including Baying Hound Aleworks, DC Brau, Port City Brewing Co., and Lost Rhino Brewing Co.. Although we do have some excellent brew pubs such as Franklin’s, Mad Fox Brewing and Capital City Brew Pub, there is so much room for growth in both local breweries and brew pubs. And did I mention that the beer wholesalers in the area tell me they can’t get enough craft beer to keep up with demand?

So here’s the official announcement – I’m organizing the Mid-Atlantic Craft Brew Festival, known as “MAC Brew Fest” on Saturday, October 15th, 2011 in Washington, D.C. at the Sphinx Club which is hidden gem of a venue in the heart of DC at 13th and K St., NW. The website is at MAC Brew Fest and will include 30 craft breweries – many from the DC/MD/VA area as well as delicious food paired with the craft beers. Right now my event planner and I are working on the event including developing the TasteDC Food Pavilion which will include a minimum of 30 American artisanal cheeses, locally sourced charcuterie, a gelato bar and extensive selection of sweets and desserts as well as international foods. The goal is to showcase craft beer as part of meal with regional specialties. I’ll keep updating the blog and website, but I’m looking forward to creating a beer event that makes people proud of our city – Cheers!