Posts Tagged ‘DC Beer Festivals’
Are You A “Food Tourist”?
Fantastic travel article covering food tourism by Skift
The first question – what’s the difference between a “Food Tourist” and simply a Foodie? It’s sort of like the Champagne question: all Champagnes are sparkling wines, but not all sparkling wines are Champagnes (Champagne is a regionally protected name in France that also restricts the type of sparkling wines produced..).
A Food Tourist (also known as a “Gastro-Tourist” – this name sounds a bit..flatulent??) is:
-Defined by Gastrotourism.com:
“Gastro-tourists are foodies who want to go behind the scenes to taste and discuss the nuances of local region-specific foods and to learn about unique ingredients and cooking techniques from cultural experts.”
-Is more than just interested in going to fine-dining chef-driven restaurants – they want a “unique” experience around food and drink,
-Sees food, eating and drinking as more than just a necessity – it’s a form of experiential entertainment
After reading these lines, it may seem a bit high-falutin’ to be a food tourist, but it’s really just an extension of the realities of the modern world – people can afford to live and enjoy many of their fantasies, hopes and dreams – food and drink satisfy both a primal and an aspirational component of a Foodie’s life.
So what does this mean for the tourism industry and the companies that promote local food and drink? The key point is to focus on the “experience” – this is today’s “sell the sizzle, not the steak”:
-Since so much of initial information on a region is based on the web, consider adding or changing your website to expose and increase excitement level of your dining/drink experiences. For example, you could put the spotlight on a local brewery having a beer dinner at a local restaurant – this is much more interesting to the food tourist than simply listing restaurants/breweries on your site.
-Much of consumer tourism is focused on the weekend “escape” – a quick 2 or 3 day trip to escape the stress of working/urban lifestyle. This is generally a higher-income person or couple and they tend to eat out at finer restaurants and spend more money, so they are looking for a story to tell everyone – sort of the new “first on your block” to do something. This demographic has generally travelled and been to Europe, so consider emphasizing local “artisans” who make cider, distilled spirits, craft beer, or wine.
-Foodie experiences can include cooking classes, chef demonstrations, local food specialties (Georgia peanuts, Maryland crabs, Carolina BBQ, etc.) so give them an opportunity to try more than one: create a “Taste of <your city/town/county/region>” which showcases a mix of local food artisans, food trucks, restaurants, wineries, craft distilleries, breweries and other local foods.
-Give tourists an opportunity to explore and spend their money supporting “local” – the locavore/farm-to-table movement is still growing and resonates with the new Food Tourist – they want to both support local, be sustainable, and have a memorable experience. Support your local farms, and agri-businesses by listing them on your website and using social media to tell their story – you won’t regret it!
<<Addition: just found out about Asheville, NC’s “Foodtopia” concept on their site – Foodtopia – great way to discover their great chefs, distilleries, breweries and more – they even post a Discover Western North Carolina Cheese Tour >>
I hope this opens up some new ideas for tourism in your region – the challenge is to look at what you already have in the way of food and drink businesses and to better position them for success with tourists. Sometimes the best marketing program is to simply let these businesses do what they do – it may seem weird, but the internet and social media have made stars out of little local businesses that may seem under the radar, but actually have been on the Food Network or other media vehicles and have distinct followings. One example that comes to mind in my local area is Georgetown Cupcake in Washington, D.C. Even though they have virtually no marketing budget or help telling their story, they’re TLC TV Show DC Cupcakes (and Facebook Page with over 1.3 million Likes) keeps them constantly with long lines down the street in Georgetown – the only business like this in all of DC!
Charlie “I Drink on the Job” Adler
Food, Craft Beer, Korean, BBQ, Oyster and Wine Festivals to End 2015
So why not start with a National Cherry Blossom Festival Grand Sake Tasting? This image comes from the National Cherry Blossom . I attend this event almost every year and find that Sake is still a bit of a stranger to my palate – I shall explain: often the most highly rated “Daiginjho” which are the most expensive because of the process of buffing down the rice to such a small size – don’t have the most flavor. They can actually be quite subtle and even a bit mushroomy/earthy even floral notes. I guess it’s like Pinot Noir – which when they’re great are awesome, but when they’re made in a tough vintage or stored improperly, they can be quite drab! Although there’s food at this event, it’s really about the sake.
There was a UFO siting at Taste of DC – WhAAaatttt?? No, it’s this new Pop Up Cafe Concept called Cafe Bellas. Overall, I enjoyed Taste of DC – I went on the late side, so I couldn’t partake in the wine and beer tents which had virtually no lines and a pretty decent selection, especially of craft beers.
So what was the most unusual food I saw at any event? See the image at the Korean Festival for “Wild Caught Fresh U.S. Eel”..yep, those slippery little creatures ended up in my rice bowl! Is eel really that exotic – I mean if you watch Bizarre Foods/Andrew Zimmern? No, not really, but it scares most American diners just from the name and the thought of eating it! Having had eel many times in Sushi restaurants, I was more curious by the tent’s name – it seems that at least one Korean company is attempting to make a successful business in the U.S. of supplying this animal protein..will it succeed? Hard to tell, but just like rabbit, there are probably enough chefs and diners to make it an interesting focus on a few menus. Ohh, and of course it’s Gluten-Free!
Cochon 555 brought us Heritage BBQ which was a rockin’ experience around 5 great chefs (but I counted many more), 5 pigs and 5..well I think it’s wines, but as far as I could tell it was bourbon and mezcal..This is an Over the Top Event – it’s the Rock n Roll of Piggie Festivals, the Lamborghini of Porcine Madness, the Exclamation Point for the End of Western Civilization as we know it drowning in good things like Fidencio Mezcal, Handmade cocktails, Creekstone Farms Heritage Pigs, Pigs Heads, Bulleit, Breckenridge Booze, Buffalo Trace, Rappahannock Oysters and pretty much everything but actual Chef Porn (I always miss the After-Party to avoid the potential for Sodom and Gomorrah experiences!)..You Gotta Go Next Year!!
TasteUSA Upcoming Events for End of 2015
-Oct. 24th, 2015 – DC Scotch Walk – 8 Bars, 8 Scotches and only $35..Sweet Deal!
-November 7th, 2015 – DC Beerathon – 26 Beers at 26 Bars – yes, 12 oz. beers, and No, nobody expects you to finish all of them! Fun Tour, I’ve Done it, and you have all day to drink and mingle..
-Nov. 14th, 2015 – Brew & Bourbon Classic, Laurel Park – Special Priced Tickets – Only $20 inclusive of all the beer and bourbon you care to drink.
Charlie “I Drink on the Job” Adler
DC Beer Festivals Kick In – 2015 Fall Issue
DC Beer Festival season kicks in again – an amazing number of craft beer festivals – from 1-price all you can drink to the Mega Snallygaster “money is no obect” – there are festivals for the craft beer lover this Fall, 2015
As the head of TasteUSA, it’s my job to attend and cover as many food and drink festivals in the U.S. as possible – and since DC is my home base, here’s some upcoming events and maybe a recap or 2 to help you plan your Festival Season.
Beer, Bourbon & BBQ (September 19th, 2015 – Tyson’s Corner – but this festival visits many different cities during the season)- Trigger Agency’s series of over the top porkiness (?porkyness?) events that combine too much of what every hearty foodie wants: pigliciousness, Bourbon and of course craft brews! Expect more bacon too – it seems this is the current foodie draw to over-the-top events. Medium on the Beer Geek/Bourbon Geek scale, Trigger really specializes in a more laid-back vibe for the city slickers who want to just throw on some jeans and kick back a bit!
Arlington Backyard Beer Festival (September 19th, 2015 – Arlington Gateway, Rosslyn, VA) – although a first year event, the Organizers have put together multiple other local beer festivals including Drink the World Beer Festival and All-American Beer Festival . Expect a nice selection of craft beers and really great food trucks for food – the price is also right – you can save 30% off the ticket price at our site with promo code “tasteusa” and the VIP Tickets are only $45 before discount!
Das Best Oktoberfest (September 26th, 2015 – National Harbor, MD) – Hey, again you can get discounted tickets – only $29 for VIP all-you-can-drink – another Trigger Agency event that is very popular. You can do the German Oktoberfest thing, or simply enjoy lot’s of great beer – and since our discounted price is $29/per person (VIP) – you get a very affordable event to enjoy craft beers at!
Past Events (hey, they’ll be back next year!)
Snallygaster 2015 – Holy Smokes, this is one Great and expensive craft beer festival – Very High on the Beer Geek scale, maybe an 11 on a scale of 1 to 10! 300+ beers this year and many rare, cask, unique examples of hops, grain and yeast combined in an amazing array of choices. I actually tried a beer that
Annapolis Craft Beer & Music Festival – September 12th, 2015 – Outside the Navy-Marine Corps Stadium in Annapolis, this event is always fun and has a nice selection of local beers including Jail Break, Oliver Breweries, and Heavy Seas.
Have fun at upcoming craft beer festivals – I’ll include an article soon on new food and drink events at TasteUSA – Cheer!
Charlie “I Drink on the Job” Adler
Beer, Bacon, Booze..Festivals That Is!
We’ve hit the big Foodie Festival Season in Washington, D.C. now that it’s the first week in May..more Bacon Festivals, more Beer Festivals, more Booze Festivals..ohh, and a few wine festivals, food crawls, Big Charity high-ticket dinners..ohhand of course DC Lamb Jam .. here it goes, a fun rollick through the Washington, D.C. Foodie Festival Season..
Saturday, May 9th, 2015 – DC Craft Beer and Cider Festival – Hey, they added Ciders and more Speciality craft beers impossibly hard to find.. Did I mention that Mess Hall (the Food Incubator) is Catering the event?
VinoFest, May 9th, 2015 – More Music than Foodie, but with over 20 wines included and some awesome food, I can see getting my boogie on and sipping away at this one
Beer, Bacon & Music Festival , May 16th, 2015, Frederick Fairgrounds – C’mon you got all the good stuff – plenty of craft beers, bacon both in 2 Tons to eat right away, and a bevy of food trucks and Bacon purveyors..and frankly a bit away from the city..
DC Lamb Jam , May 17th, 2015 – This is a Serious Chefstravaganza – 17 chefs, tons of food, wine, craft beer and Foodie Heaven – Chefs competing to win your tastebuds over .. and only $60.. c’mon, I’ve spent more than that at a Food Truck Festivals (well, I promote them!)
St. Michael’s BrewFest, May 30th, 2015 – hey sometimes you gotta get away and visit the Eastern Shore..I mean this could be a whole weekend, especially if you visit Lyon Distillery and other distilleries and breweries around the corner..I mean, that’s travelling for food and drink!
DCIST List Here – Hey, check out this short list from DCist..there are actually more Bacon Festivals coming, more beer, wine, cocktail festivals..and well..this just forces me to drink on the Job – Cheers!
Eater DC Added some events like Edible DC’s Cocktail Derby ..
And of course Fritz Hahn’s Going Out Guide Washington Post Article for 2015 Beer Festivals
Charlie “I Drink on the Job” Adler
Washington, D.C. 2014 Fall Craft Beer Festival Guide
TasteUSA has the Beer Festival List.. The Fall Season in Washington, D.C. is kicking in with an amazing number and quality selection of Craft Beer Festivals. I saw the Washington Post Article: Drink up: A guide to local fall beer festivals and decided that TasteUSA simply had a more comprehensive list – then again we specialize in promoting, marketing and communicating on craft beer festivals, but wine festivals and foodie events too!
3rd Annual Brew & Bourbon Classic Laurel Park RT 198 & Racetrack Road 09/13/2014 – 12:00pm
ChessieFest Grapeseed 09/13/2014 – 12:00pm
Bands, Brews & BBQ Manassas Museum Lawn 09/13/2014 – 12:00pm
Annapolis Craft Beer & Music Festival Navy-Marine Corps Memorial Stadium 550 Taylor Ave 09/13/2014 – 12:00pm
Snallygaster Beer Festival Yards Park 355 Water St SE 09/13/2014 – 12:00pm
Taste of Georgetown K Street NW between Wisconsin Avenue and Thomas Jefferson Street 09/13/2014 – 12:00pm
Beer and Bacon Festival Heavy Seas Brewery, 4615 Hollins Ferry Rd 09/13/2014 – 12:00pm
District Oktoberfest Special Price VIP Tickets RFD 810 7th St., NW 09/20/2014 – 11:00am
Virginia Cider Festival Fredericksburg Fairgrounds 2400 Airport Avenue 09/20/2014 – 11:00am
Beer, Bourbon & BBQ -VIP Whole Hog Pig Pickin and Tasting Glass Lerner Town Square at Tysons II 09/20/2014 – 11:00am
Capitol Bacon Festival Fairgrounds 09/20/2014 – 11:30am
DC International Beer Festival (New Date and Location) Andrew W. Mellon Auditorium 1301 Constitution Avenue, NW 09/20/2014 – 12:00pm
Maryland Brewer’s Harvest Bond Street Wharf 09/20/2014 – 12:00pm
Oktoberfest at Heurich House Heurich House Museum 09/20/2014 – 1:00pm
Du Claw Real Ale Fest DuClaw Brewing Company of BelAir 09/20/2014 – 2:00pm
Top of the Hops Charlottesville nTelos Wireless Pavilion 09/20/2014 – 3:00pm
Sterling Volunteer Fire Company Oktoberfest Patton Hall, 46700 Middlefield Dr. Sterling, VA 09/20/2014 – 5:00pm
Blues and Brews 2121 Crystal Drive Courtyard 09/24/2014 – 4:00pm
Maryland Microbrewery Festival Union Mills Homestead 09/27/2014 – 11:00am
Frederick Oktoberfest e-ventplex at the Frederick Fairgrounds 797 E Patrick St 09/27/2014 – 11:00am
Hoppy Oktoberfest Mad Fox Brewing Company, 444 West Broad Street 09/27/2014 – 12:00pm
Lovettsville Oktoberfest Town of Lovettsville 09/27/2014 – 12:00pm
Das Best Oktoberfest DC Armory 09/27/2014 – 1:00pm
Cambridge Firkin Festival Stoked 09/27/2014 – 2:00pm
Frederick Oktoberfest e-ventplex at the Frederick Fairgrounds 797 E Patrick St 09/28/2014 – 11:00am
Cap City Oktoberfest The Village at Shirlington 4001 Campbell Avenue 10/04/2014 – 12:00pm
Oktoberfest Reston Reston Town Center 10/11/2014 and 10/12/2014 – 12:00pm
8th Annual Northern Virginia Fall BrewFest Bull Run Regional Park 10/18/2014 – 11:00am
Fredericksburg BrewFest Fredericksburg Fairgrounds 2400 Airport Avenue 10/18/2014 – 11:00am
Shuckeroo Oyster and Beer Festival Fairgrounds 10/18/2014 – 11:00am
Tysons Fall Harvest Wine and Beer Festival Lerner Town Square at Tysons II 10/18/2014 – 11:00am
Real Ale Festival Pratt Street Ale House 10/18/2014 – 12:00pm
Shuck It! Beer & Oyster Festival Tony and Joe’s 10/18/2014 – 2:00pm
8th Annual Northern Virginia Fall BrewFest Bull Run Regional Park 10/19/2014 – 11:00am
DC Beer Festival Nationals Ballpark 11/08/2014 – 12:00pm
DC Craft Beer Festival – Winter Harvest Walter E. Washington Convention Center 11/22/2014 – 1:00pm
Crazy Spring DC Beer Fests!
Stay on Top of DC’s Beer Festivals..
Fritz Hahn over at Going Out Guide posted 4 upcoming 2014 Spring DC Beer Festivals, but there are many more:
Beer, Bourbon & BBQ – Regular Admission,$35 (Timonium, MD)
Saturday March 22nd (Friday Session as well)
Burgers and Brews Festival (Heavy Seas Brewery, Baltimore),$39
Saturday April 5th
Cherry Blossom Wine & Beer Festival, $40
Saturday April 5th
National Harbor Food and Wine Festival – VIP Tickets (National Harbor),$89
Saturday May 3rd and Sunday May 4th
DC Craft Beer Festival – DC Is Now a Craft Beer Festival Mecca
DC Is Now a Craft Beer Festival Mecca..
March 8th, 2014 saw a new craft beer festival – DC Craft Beer Festival – Spring Seasonals Although a first year event, it was from the organizers of the New York Craft Beer Festival and they had plenty of experience organizing events – they also put together music festivals!
150+ beers and ciders to taste and a slightly new wrinkle – rather than a mini-beer glass, we tasted with a beer shot glass – smaller pours, but way more efficiency in pour management which made for quicker lines and the ability to actually sample 60+ beers without getting drunk and losing focus!
Breweries and Beers:
Alewerks Shorty Time
Bells WO Hearted
Duck Rabbit Milk Stout
Duck Rabbit Hoppy BUNNY
Founders All Day IPA
Great Lakes Conways
Great Lakes Commodore
Jacks Hele sns
Lagunitas Lil Sumpin
Mad River Steelhead Extra Pale
Mad River Stellhead Double IPA
New Holland Poet
New Holland mONKEY KING
New Hollanndd Full circle
North Coast Brother THELONIUS
North Coast Le Melrle
port City Wit
Port City Collosal 3
port City manaical
Speakeasy Big Daddy
Wild Wolf Alpha Ale
Wild Wolf Blonde HONEY
Boulevard pop up
Boulevard 80 acre
Foothills Hoppyum IPA
Foothills Torch Pilsner
Ommegang Rare Vos
Sam Adams Cold snap
Sam Adams Rebel IPA
Saranac Pale Ale
Shiner White Wing
Shiner FM 966
Starr Hill Bandstand
Starr Hill Grateful Pale Ale
Terrapin Rye Pale Ale
Angry Orchard Crisp
Angry Orchard Ginger
Woodchuck Reserve Pink
Anchor California Lager
Anchor Anchor Bock
Harpoon Long Thaw
New Belgium Fat Tire
New Belgium Snapshot
Dogfish Midas Touch
DogFISH 90 Minute IPA
Sierra Nevada Pale Ale
Sierra Nevada Torpedo
Firestone Walker Union Jack
Firestone Walker Wookey Jack
Heavy Seas Loose Cannon
Heavy Seas Black Cannon
Flying Dog Doggie Style
Flying Dog In Heat Wheat
Magic Hat Pistol
Magic Hat Dream Machine
Legend Brown Ale
Aviator Frost Nipper
Aviator Mad Beach American Wheat
Mother Earth Dunkel
Mother Earth Weeping Willow Witt
Blue Mountain Dark Hollow
Blue Mountain Local Species
Breckenridge Agave Wheat
Breckenridge Vesper French Saison
Brewers Art Ressurection
Brewers Art St. Festivus
Burley Oak Aboriginal Gangster
Burley Oak Bulletproof Tiger
Oliver Ales Watermelon Honey Wine
Oliver Ales Strawberry Hard Cider
Peak Organic King Crimson
Peak organic Pomegranite Wheat
Union Craft Old Pro Gose
Union Craft DuckPin
Stillwater Artisanal Folklore
Stillwater Artisanal As Follows
Fordham Rt 1 Session IPA
Fordham Gypsy Lager
Dominion Candi Belgian Triple
Dominion Oak Barrel Stout
Goose Island Sofie
Goose Island Illinois
Kona Big Wave
Widmer Columbia Common
Victory Swing Saison
Victory Dirt Wolf
Troegs Perpetual IPA
Smuttynose Finest Kind IPA
Smuttynose Robust Porter
Sweetwater Sweetwater 420
Omission Pale Ale
Devils Backbone Eightpoint IPA
Devils Backbone Pear Lager
Bold Rock Cider Apple
Bold Rock Cider VA
Natty Greenes Red Nose
Natty Greenes Old Town Brown
Natty Greenes Buckshot
Ace Cider Perry
Ace Cider Berry
Lone Rider Peacemaker pale ale
Lone Rider Sweet Josie Brown
Lone Rider Shotgun Betty Hefe
Hop Chef Opening Competition for DC Beer Week 2013..And the Winner Is..
Had a fun time at the Hop Chef opening event for DC Beer Week at Longview Gallery on Sunday, August 11th, 2013 – Hopchef.
Brewery Ommegang and the Washington City Paper have invited 8 of the area’s most talented chefs to cook with and pair a unique dish with beers of Brewery Ommegang to earn the title of Hop Chef DC.
Ommegang Brewery was the sponsor for this event and the concept was for 8 chef’s to use a bit of each various beer in their dishes and obviously to win the tasting competition – a Foodie group of judges including K Street Kate, Mel Gold, Tammy Tuck with the City Paper, and Lauren DeSantos, Capital Cooking.
The Event was designed so that each Restaurant had it’s own dish that included the beer in the dish, but attendees could also pair the beer with the dish. Since there was only one beer line (but it moved pretty quickly – I mean I got about 8 beer “tastes” in under 2 1/2 hours!).
The crowd was quite a mix of industry people and DC Beer Lovers – I would call it DC Eclectic – but alot of new faces which is what makes DC such a unique Foodie market – we just seem to keep getting new people to our burgeoning beer and restaurant scenes – Cheers!
Charlie “I Drink on the Job” Adler
Upcoming DC Beer Week Events of Note:
4th Annual Chesapeake Crab and Beer Festival (2 Sessions), Saturday, August 17th, 2013
DC BRAU’s Genuine 2nd Annual DC Beer Week Crab Fest at the Quarterdeck, Wednesday, August 14th, 2013
NoMA BeerFest, Saturday, August 17th, 2013
Craft Beer Goes Crazy in DC!
Union Market had a Memorable Craft Beer Shindig on Saturday, July 27th, 2013..
I attended the Eat Local First Farm to Street Party on a sunny day with a late outpour that brought true Foodies together..Capital Kombucha, Route 11 Potato Chips, Uncle Brutha’s Hot Sauce, Vigilante Coffee and a whole slew of local foodies, artisans, restaurants and craft beers all came together to create a true Foodie Gathering!
Craft Beer is really Hot in DC right now, and here’s the list of craft beers that Meridian Pint sponsored and poured at the event:
Recent List of Local beers served at the Union Market “Eat Local First” Block Party –
3 Stars Citra & Lemon Peel Saison
Blue Mountain Full Nelson Pale Ale
Brewer’s Art Parking Lot Beer
DC Brau The Tradition
Devils Backbone Vienna Lager
Dogfish Head Festina Peche
Evolution Lot 3 IPA
Flying Dog UnderDog
Franklin’s Mandarin Summer
Heavy Seas Loose Cannon
Lost Rhino Meridian Kolsch
Mad Fox Post Meridian Schwarzbier
Monocacy Riot Rye
Oliver Modern Life Is Rubbish
Port City Optimal Wit
Stillwater Cellar Door
Troegs Perpetual IPA
Union Balt Altbier
I enjoyed quite a few of the beers – 6 to be exact, but I had recently tried the Stillwater Cellar Door at Birreria in Georgeotwn, and I’ve had the Port City Optimal Wit many times at local bars. Since it’s Summer, most of the offerings were lighter, lower in alcohol beers to refresh – it was about 90 degrees until the rains came!
Overall, the crowd was pretty young – I would say even younger than the average Union Market crowd, and I would assume that’s because of the nature of the event: an outdoor affair with great craft beers. To really tell you what it was like is impossible – the new DC Foodie and craft beer scene has to be experienced..so many people with exciting ideas, lofty goals and unique perspectives on what the future will hold. Looking at a crystal ball, my first assumption is that coffee is really happening – quite a few companies are opening roasting facilities soon and I’ll keep readers up to date on that. Kombucha is here and with over 3 vendors at the event, I think you’ll start seeing more in markets. The one question spot is food delivery – will people engage in websites that deliver specific ingredients with recipe instructions (I’m extremely skeptical) or more general delivery of food..it’s hard to say, but it’s also hard to know – personally, I still shop for all my ingredients at local stores, but honestly the strange behavior of shoppers (weird outbursts, unfriendly staff, and frankly limited selections) may change that for me soon – who knows..
Charlie “I Drink on the Job” Adler