Archive for August, 2009

I Drink, Therefore I Am!

August 9th, 2009 • No Comments
Charlie "I Drink on the Job" Adler

I’m taking a slightly new direction on this blog – I’ll continue to update you on my wine and food experiences, but I want to refocus my efforts on my upcoming book “I Drink On the Job” and the process of publishing (self) a book on wine. Since I recently submitted my manuscript of just over 58,000 words for a 2nd edit to my publisher www.booksurge.com, I’m expecting a completed work of a bit over 200 pages by the end of 2009 – well, or a few weeks after! No one can properly warn you of the pitfalls of self-publishing, but hopefully in the end I’ll look favorably on the experience.

My current book experience is now is the time to think about cover design and promoting the end product. This is a book about my experiences in wine with a heavy dose of humor as well as interesting anecdotes and practical knowledge shared with the reader. Hopefully, it’s an engaging story – you never know how people perceive one of your own life experiences, but some things just seem too absurd or real not to titillate the reader. I start off early in the book with a short vignette on the woman who was stuck in the bathroom stall at the French Embassy at a wine tasting I was holding there. There are many stories of awkward situations where I’m trying to discuss wine intelligently, but always a complicated situation “arises”. The reality of being a wine professional in the U.S. is that there is so much interest in wine but so much poor or outdated information, that misunderstandings are natural. I take a positive spin on these type of reactions, sometimes people want more out of life but they simply don’t know how to express that. As the song says “whatever gets you through the night, itsalright, its alright..”

I’m meeting with a few “foodie” publicists in the next few days and I’m hoping that one of them takes the lead and sees the value of having a writer who knows something about their subject, is passionate and can handle any Press obligations. My job for twelve years has been as a combination wine professional, foodie, educator and public speaker. I’ve been in front of the TV camera around a dozen times and to me it’s just a natural part of telling my story. In the world of the internet and online marketing, you have to keep your message short, sweet and to the point, and that is how I have always approached my business, it has to be relevant today. Social Media appeared a few years ago and I dove right in – when ask me if I think Facebook or Twitter are for real, I tell them that they are more than just realities, they are part of the world we live in like TV, internet or satellite. I’m a quick learner, and I think Facebook and Twitter in particular have changed the way we communicate, mostly for the better. I want to get “I Drink on the Job’s” message to my target audience of newbie wine drinkers who are looking for a lifestyle change.


Charlie “I Drink On the Job” Adler