Posts Tagged ‘tastedc’
DC’s Only Chocolate Fashion Show Was More Than Just Chocolate..
Chocolate Fashion Show is a great concept..this is a winning event for any city
Charity in Chocolate Fashion Show – Over 50+ Top DC Chefs Express in Chocolate!
Top chefs turned chocolate and sugar into fanciful costumes and accessories for a delicious fashion show to benefit local charity with national impact.
Chocolate, Chocolate, Chocolate! This event had so many great dishes and some great drinks too including Catoctin Creek Rye and Boxwood Winery’s Red wine.
Award-winning chefs unveiled their mastery of cocoa and couture at the decadent Charity in Chocolate benefit event, featuring DC’s only Chocolate Fashion Show. The proceeds from Charity in Chocolate go to The Heart of America Foundation® (HOA), a DC-based nonprofit that combines volunteer service and literacy programming to support the needs of children living in poverty in the D.C. area as well as nationwide.
offered sweet and savory tastings. Attendees sampled delicacies, enjoyed an open bar before the event highlight – the Chocolate Fashion Show, where models walked the runway in chocolate and sugar couture designed by local chefs.
Celebrity guest judges of the fashion show included WTOP’s Kristi King, Kate Michael, President of K Street Kate, Heather Roth, 2008 RAMW Pastry Chef of the Year, and Michael McCarthy, Editor-in-Chief, DC magazine.
Some dishes were sweet, but chocolate was also incorporated into savory dishes.I enjoyed dishes with octopus, Nutella, passionfruit, something that looked and tasted like tapioca, olive oil, Wagyu Beef and on and on!
How to Create “Event Frustration”
There is nothing more frustrating..
Who’s on First, What’s on Second..you know that frustrating feeling – all you want to do is attend an event that you found on some webpage/flyer/friend mentioned and you..can’t find the details! OK, so you’re not desperate to find out about that cooking class, wine dinner or some other event, but you just wanna know – is it going to happen on a given date (maybe the chef looks good or it’s the perfect “date night” or you’ve always wanted to learn how to mix Rum cocktails..), what’s the price (does it include tax and tip?) and can they accomodate your situation (are there “gluten-free” options, is it vegetarian-friendly..and BTW, what does that mean?).
As a person making a living following food and drink events, it is VERY frustrating for me to find an event and not be able to get clear details – Ugghhhh!! So rather than point the fnger at any Event Organizer, I’m going to tell all Events people how to make your customer – FRUSTRATED TO THE POINT OF BOILING OVER..hopefully you all have a sense of humor..
1) Sell Tickets to your event the Old School way – over the phone..
Diners make reservations for restaurants mostly online, so why would anyone want to call a human being and order tickets to your upcoming wine dinner? That phone call is going to be answered 90% of the time by voice mail, but when I do get a live person, the conversation is PAINFUL! The first most obvious question I ask is “are you holding this event, it’s not on your website?” (most likely I found it listed somewhere else on the internet)..then I get the pause..then I ask to confirm the date, menu, and price..again, I get the infinitely long pause. The worst reaction to my questions is the most likely to happen – the person on the phone puts me on hold and tries to FIND THE INFORMATION!
2) Don’t List the Event on Your Webpage
Or list the event on your Facebook Fan Page – yes, this is bad as well – why? Because a restaurant’s webpage is it’s pride and center of control, as it should be for any business. It’s not wrong to list an event on your Facebook Page, but at least include it as well on your website – even better, have your Fanpage link back to your website. Your website is your reputation..repeat, over and over, again and again..
3) Leave Outdated Events on Your Website
Hey, Father’s Day is over – it’s one day/evening – so make sure you delete it from your page by the next day! I’ve seen events so old that I’m not even sure what year events posted are – nothing freaks a potential attendee out more than the thought that the event is a different year! And of course, then you call, and get the wonderful (sarcasm!) person on the other line..
List “Upcoming Events” and make sure they’re mostly (or only!) events that have occured in the past- I mean, you never know, somebody might like to see the skeleton of your events!
4) Make Sure to Forget at Least One Important Component of the Event
You won’t believe this – I guesstimate that 25% of all events posted on a restaurant website have at least one glaring error – the worst is wrong date, but I’ve seen where a multi-restaurant chain doesn’t list the location of the event, I’ve seen price missing (is tax and tip included, or is that added on later?), how to RSVP (or worse – the restaurant leaves an email or phone number to make the RSVP – would a consumer RSVP to book a reservation at your restaurant that way??), no time listed (just show up anytime!!) and often misleading information or missing information like a menu for a wine dinner.
5) When Answering Any Questions Relating to an Event, Be Evasive
Oh, you don’t believe a top-tier restaurant or hotel staff person could be condescending and lack important details on an upcoming event? Wrong! I’ve emailed and called the top restaurants to get details on their wine dinners – often, they snootily tell me that these wine dinners are only emailed to their “exclusive” email list..so should I not attend the event? And what if I am on that exclusive email list – how do I purchase a ticket..do I have to speak to this snooty person..and hope they answer my questions?
I hope you had fun reading this Post – it’s not meant to be mean or angry (a bit sarcastic — maybe!), but more to bring light to an easily solveable issue. Restaurants seem to act like their website isn’t important: menus that are downloaded as pdf’s, address and contact information missing, and usually extraneous scripts or images that clutter up the screen and actually frustrate the restaurant or event goer. Remember this – people who have money and dine out quite a bit, normally lack time – so use your restaurant website to maximize their time and get them to your place of business..it’s easier to upsell that dessert to someone who’s sitting in your restaurant’s seat – Cheers!
Charlie “I Drink on the Job” Adler
Yes I Can Jam – Beer Festival in DC Celebrates the Can!
This is a light news coverage of a recent event I attended called Can Jam Festival which was held on Saturday, June 22nd 2013 at Kastles Stadium in Washington, D.C. This event was organized and promoted by Ontaponline – I’m very familiar with this organization which promotes lifestyle for 20s and 30s somethings in the DC Area – we were both founded in 1997 on the same block on Dent Place, NW in Washington, D.C.!
The concept for this event was to promote breweries that serve beer in cans – the most obvious and early adapter of this sustainable beer storage container is Oskar Blues, but many other breweries have caught on including a local favorite Lost Rhino in Ashburn, VA. I’m including the blurb on what breweries and food trucks participated below (hey, sometimes the news IS just the content!), but do want to mention I had a “Boss Dog” at Top Dog – and there is NOTHING like a well dressed hot dog on a hot day when you are drinking WAY TOO MUCH Beer!
Breweries include: Anderson Valley, Avery, Beck’s, Blue Moon, Budweiser, Cisco, Corona, DC Brau, Flying Dog, Genesee Cream Ale, Goose Island, Jack’s Cider, Kona, Leinenkugel, Lost Rhino, Modelo Especial, New Belgium, Old Speckled Hen, Oskar Blues, PBR, Pilsner Urquell, Redd’s, Redhook, Sam Adams, Shiner, Shock Top, Sierra Nevada, Starr Hill, Stiegl, Third Shift, Yuengling
Food trucks: Sol Mexican Grill, DC Slices, DC Ballers, Willie’s Po’ Boy, Top Dog, Goodies Frozen Custard
Overall, a really fun event – the crowd was just the right size, so lines weren’t too long..also the weather was pretty perfect – sunny and no clouds. One comment – lagers, pilsners and lighter beers tend to refresh and are better in the hot weather. So if you decide to pop one open, remember – keep it light (but not lite!) – Cheers!
Charlie “I Drink on the Job” Adler
Some upcoming Festivals on TasteDC:
–Neighborfood H St. Foodie Tour – Saturday, June 29th, 2013 – H Street, NE in Washington, D.C. opens up a to a new food tour – 8 restaurants (click on link for details) each showcase different dishes that represent the culinary diversity and uniqueness of this area.
–Wine Stock Festival – Saturday, July 13th, 2013 – Little Washington Winery, Sperryville, VA – Festival about 90 minutes from DC celebrating great American wines, food and lots of great music – the view is beautiful too!
–Best of Washingtonian – Wednesday, July 17th, 2013 – National Building Museum, DC – Big Shindig which has all the the great chefs and restaurants and tons of great drinks and food – worth the $125 ticket price, or the VIP $175!
A Dramtastic Experience with The Glenlivet
The Glenlivet Dram + Discover came to Washington, D.C. on Tuesday, June 11th with a fascinating mix: a cooking class experience at Culinaerie with recipes and Scotch pairing!
Craig Bridger – The Glenlivet Brand Ambassador
Part presentation, part tasting and part cooking class, this event showcased 2 really great Scotches produced by The Glenlivet: their 18 year old and the Nadurra Cask Strength. The question is: Does Scotch pair well with food?
Our chef for the event was Wendi James – I had met her at a prior cooking class at the Hill Center a few months before teaching a pasta class – she’s a very good cooking teacher with really great presentation skills (in other words, she uses plain English!) so it was easy to understand her directions. The recipes were for:
- Smoked Chicken in Bacon Cream Sauce
- Mashed Sweet Potatoes
- Vanilla Vinaigrette
- Butterscotch Bread Pudding
Little pointers along the way made it educational – for example, to make “lardons” (in essence crispy bacon pieces), Wendi said it’s best to start with a pan on low heat vs high heat. See, I always start with a hot pan – it’s just my way of getting food started quickly..but that’s actually a bad idea if you’re trying to render fat – so it makes more sense to put the bacon pieces in a low heat pan to let the fat melt and create “oil” and slowly crisp the exterior. Hmmm, good lesson!
Of course, my friend Emily is Kosher – and two immediate problems came to mind: 1)bacon! and 2)meat and dairy at the same meal..Emily was a real trooper (I swore to her – I had no idea what the dishes would be!) and she simply ate the chicken prepared without the bacon (I highly doubt the meal was even close to Kosher – Such is Life!)
So how did the Scotch and food pairing go? Well, of course, I had to raise my hand and ask Craig, Glenlivet’s Brand Ambassador how he suggested that Scotch and food be paired. His answer was also pretty insightful: the 18 Year Old Glenlivet is a rounder/mellower style of Scotch than the Nadurra which is full “Cask” strength and uses only Bourbon barrels (the 18 Year gets both Sherry and Bourbon barrel aging). Also one other quick point: Glenlivet uses minimal if any peat-smoked grains, so the smokyness of the Scotch is really not a factor. The 18 year went well with the bacon/cream sauce and the smoky chicken, but even better with the mashed Sweet Potatoes because they had orange zest in the ingredients – that really made it pair beautifully! Since the Nadurra is a more aggressive style, you need something to either cut the intensity or match it – so cheese being a fat often is paired with it, but also desserts – he mentioned chocolate is a great pairing, but I noticed the butterscotch sauce in the Bread Pudding sort of tamed the flames of the Scotch. When I looked at the recipes, I noticed: smoke, vanilla and butterscotch – these are noteworthy components of the Whisky aging process, so it just makes sense that using these in cooking will pair well..
Always finish with a dram..
Conclusion: Glenlivet, Culinaerie and everyone staffing the event did a bang up job of presenting Scotch as a wonderful addition to a meal – not just a drink to be enjoyed by itself. I suggest you look for these type of events in your city..and of course if you live in Washington, D.C., check out the TasteDC site for cooking classes and these type of events – Cheers!
Charlie “I Drink on the Job” Adler
Spanish Wine Dinners Make Me Sing Ole!
There’s just something about a wine dinner..elegance, sophistication..lots of great wine and food..
I attended a wonderful Spanish Wine Dinner from part of the Tradewinds Specialty Imports Portfolio – the Wine dinner was from Bodegas Ismael Arroyo, a great historic winery from the Ribera del Duero area of Spain. Here’s a photo of their 16th century wine cellar – pretty impressive!
This event was held on Wednesday, May 29th at Taberna del Alabardero – the Top Rated Spanish Restaurant in Washington, D.C. and for good reason – their food, chef, management and sommelier Gustavo together make this a destination for Foodies and wine lovers – and they know how to throw a wine dinner!
Below is the menu with details – overall, I really enjoyed the wines, but especially enjoyed the aged Valsotillo Vendimia Seleccionada Reserva 2004 D.O. Ribera del Duero – and the importer Estebe explained it best – it had quite a bit of acidity to balance the tannins and American oak after aging and made the wine sing on my palate! This says alot about high alcohol levles of today’s wines: they may be enjoyable for a few sips or a glass, but acidity helps to refresh your palate and make them pair better with food. I also really enjoyed the aromatically “barnyardy” 1999 Valsotillo Gran Reserva – this was an unusual wine in that it had alot of funk on the nose, but it had a pretty delicate structure – something kind of pensive, maybe a wine to discuss philosophy or to cellar for many years and share with only close friends..there’s something to be said for that!
Food-wise, Taberna really excels, but the steak stood out for it’s simplicity, tenderness and good salty flavor – it’s rare that a steak wakes up my palate, but the flavors of this with the Tempranillo revived my tastebuds and actually I was hankering for more!
Enjoy perusing the menu..and remember..
I’m Charlie “I Drink on the Job” Adler !
Delicious Quail with Lupini Beans!
Taberna del Alabardero Presents: Bodegas Ismael Arroyo Wine Tasting Dinner
Executive Chef Javier Romero, In collaboration with Sommelier Gustavo Iniesta, invite you to a unique Wine Tasting experience, where you are going to discover the Wines from One of the most Important Wineries in Ribera Del Duero Region: Bodegas Ismael Arroyo Featuring: Estebe Salgado Bodegas Ismael Arroyo Ambassador and Tradewindsspecialty, Inc Owner Price Per person: $95.00 (Tax and Service Included)
For reservations
Wine Dinner Tickets at Taberna del Alabardero
Friday, May 29th 2013 Reception 6:30pm Dinner 7:00pm Cocktail Reception Endivia, Mollejas y Mousse de Pato Endive, Sweetbreads and Duck Mousse Mejillones Tigre Stuffed Mussels Shells Ajoblanco de Gambas al Ajillo Cold Garlic and Almond Soup with Garlic Shrimp Flavor Bohigas Brut Nature Reserva D.O. Cava
First Appetizer Ensalada de Pochas, Codorniz a la frambuesa y lascas de Foie White Bean Salad, raspberry-quail Stew and Foie chips Valsotillo Crianza 2009 D.O. Ribera del Duero
Second Appetizer Bacalao Confitado con txangurro y tomate sobre un Caldo Ahumado Confit Codfish with Crabmeat and Tomato over a Smoky Broth Valsotillo Reserva 2004 D.O. Ribera del Duero
First Course Rabo de Toro en Estofado de Noras, Calabaza Liquida y Cogollos en Tempura Nora (Sweet Pepper) Stewed Oxtail, Liquid Pumpkin and Heart Lettuce in Tempura Valsotillo Vendimia Seleccionada Reserva 2004 D.O. Ribera del Duero
Second Course Rib-Eye de Ternera, Tortilla Espanola e Higados Encebollados Veal Rib-Eye, Spanish Potato Omelet with Liver and Onions Valsotillo Gran Reserva 1999 D.O. Ribera del Duero
Dessert Queso de Cabrales en Texturas con Helado de Membrillo Cabrales (Blue Cheese) in Textures with Quince Ice Cream Alexandro Pedro Ximenez D.O. Jerez-Xerez-Sherry
Cassandra Salgado
Only the Vines Must Suffer – Burgundy Tasting in DC at Capital Wine School
“In Order to Make Great Wine, the Vines Must Suffer..”
I attended a recent trade tasting given by the Bureau of Burgundy Wines on Tuesday, April 23rd at the Capital Wine School in Washington, D.C. – it was taught by a very affable and precise Jean-Pierre Renard who took us through history, philosophy and ultimately a tasting of 9 wines from the lowest classification up to a Grand Cru – Corton Grand Cru, les Renardes, 2008 Domaine Maillard.
We covered the basics of Burgundy which can actually be quite confusing. In a nutshell, Burgundy is a region and the wines are named from their location in that region. The basic breakdown is Regional wines, Village wines, Premiere Cru wines and Grands Cru wines, each respective layer being more rare and specific to a smaller number of wines and thus normally costing more as well. If you purchase a regular Bourgogne with little more information on the bottle, it most likely can come from grapes grown anywhere in that region. Village wines have regionality, but are not specific to any site while Premiere Cru and Grands Cru grapes come from specified parcels.
Add to this the complexity rule-wise of “climats” which loosely translates according to the speaker as the “DNA of the individual Bourgogne Vineyards” – I actually found a site in English that delves deeper into the climats concept – the “climats”. Climats equates closely with “terroir”..
OK, now that you’re probably totally confused, let me say that much of what the speaker said rang true with what I had learned over the past 15 years at various wine classes and courses.
Burgundy has been producing serious wine since the Roman times, and afterwards the plots of land came from Church donations by nobles – they always gave their worst sites (poorest and rockiest soils) to the local Monasteries. Ironically, the rocky soils and hills they donated actually produce the world’s greatest wines!
The concept of “terroir” has really been developed from the wines of Burgundy more so than any other region – why?
1)They pretty much only use Pinot Noir for red wines and Chardonnay for white wines (a few exceptions like Aligote, but these are not blended)
2)hillside vineyards grow very different quality grapes from vineyards grown in the valley – hillier/higher sites produce more intense wine flavors, valley grapes are more generic.
3)Each vineyard site has it’s own weather patterns, geology, geography and even human/historical conditions. This last point is very confusing to most Americans: wine is made by humans, NOT by nature! Choosing the right site and propagating the best grapes is a human endeavor, but Nature is always adding chance to the equation. There is science as well as mysticism in the vineyard, maybe even some witchcraft..
“People can’t wait for aging wine any more, they want to drink everything young..”
A sad refrain by Jean-Pierre, but the reality of the modern wine drinker – people today don’t want to age their wines, so they want to drink young vintages before they’re ready to shine. There is so much history in Burgundy and even though winemaking today is better than ever, to truly understand and appreciate a fine age-worthy Burgundy, you simply must wait – Patience!
Cheers!
Charlie “I Drink on the Job” Adler
Upcoming French Events on TasteDC April/May 2013:
-April 30th – French Cooking: French Basics 101 at Cookology, $65
-May 1st – Wine Maker Dinner at Eola, featuring Château Léoville-Poyferré, $135
-May 20th – French Classics: The Suckling Pig, $60
Taste of the Nation in DC 2013
Taste of the Nation is Always a Great Foodie Evening..
I attended the 2013 Taste of the Nation at the National Building Museum and had a chance to catch up with many chefs and mixologists that I hadn’t seen in some time – well considering all the events in the Spring..I pretty much had seen most of them within a week or so! Seriously, these mega-chef events showcase culinary talent in a different setting from the traditional restaurant roll. Successfully serving small plates to 2,000+ people outside of your restaurant shows a talent for both intelligent food production and maximum PR for your establishment – you have to be good..
Taste of the Nation 2013 – so many great chefs and restaurants – see below. Wonderful mix, check out the Gelato made with Limoncello, the lamb’s tongue, the great sliders and Adam Bernbach mixing it up..
Monday April 8
FestivalsWashington DC 20001
2013 Chef Council
Bryan Voltaggio – VOLT | Lunchbox | Range
Nicholas Stefanelli – Bibiana
Scott Drewno – The Source
Mike Isabella – Graffiato | Bandolero
Victor Albisu – Taco Bamba | Del Campo
2013 Sommelier Chair
Nadine Brown – Charlie Palmer Steak
2013 Mixology Chair
Gina Chersevani – Buffalo & Bergen
2013 Participating Restaurants
Cochon 555..My First Time!
I Got My Piggy On..
Cochon 555 in DC..This event is not just about the Pig..it’s also about the drink, the chef, and the Foodie..maybe even the Foodie Groupie (did I make that up??)..
Mike Isabella, Graffiato/Bandolero
I attended my first Cochon 555 on Sunday, April 7th, 2013 and it was all that I expected and even more..More pig combinations,
Kyle Bailey, Birch & Barley
Cochon 555 is a celebration of life – just as everyone must eat, some of us eat to fulfill our passion or maybe it IS our passion. If I was going to explain this event to someone from outer space, I would say that man was once a primitive animal that lived primarily in caves or on the savannah. Over a period of thousands of years, he formed civilization and started culture (she too!)..but the need to satisfy those primitive urges never disappeared – thus Cochon 555!
This Little Piggie..
Heritage Pigs – well, ever since modern industry took over the majority of our food system, food has been “designed” to fit consumer lifestyles – thus was created the modern pig – it gets fat fast, needs little space to roam (or it may need it, but it doesn’t get it!) and it has lean meat..Why lean? We food consumers (actually, I should change that to “industrial pig consumers” – forgive me if you’re Vegan..) read a study in the 70’s that suggested that eating too much fat, especially animal fat, caused heart disease and will shorten your life..it seems to make sense right.. I mean ever since the times of Henry VIII, only the wealthy could afford meat on a regular basis, and all of them were rotund and had gout – so obviously the study is right – I mean, surely if you eat Fat, you get fat, the fat becomes fat around your belly and thighs and of course there’s cholesterol in the fat, and that fills your arteries and you die young.. right??
Pig Heart Tartare
No way – bad study, bad logic, but smart companies taking advantage of the reality of modern life: sell the benefit, not the product..it’s easy to convince people that fat = fat = fat..it’s total nonsense, but hey, who has time to even thing about such stuff??
Conclusion: these Heritage pigs with their thick covering of serious fat are actually healthier for the environment, healthier for the pig, but most of all – THEY WILL MAKE YOU HEALTHY – Eat Them!
Chefs competing for Prince of Pork in Washington, D.C. are Mike Isabella (Graffiato), Haidar Karoum (Proof / Estadio), Kyle Bailey (Birch & Barley), Jeffrey Buben (Vidalia), and Bryan Voltaggio [Volt, Range, Family Meal].
2013 marks a culinary milestone: The fifth anniversary of Cochon 555, a one-of-a-kind traveling culinary competition and tasting event created to promote sustainable farming of heritage breed pigs. Arriving in the nation’s capital on Sunday, April 7 at The Newseum, the pork-centric tour gathers together five chefs, five pigs and five wineries at each event – ultimately touching down in 10 cities across the country and bringing its message of nose-to-tail cooking, breed diversity and family farming to food enthusiasts nationwide.
Each Cochon 555 event challenges five local chefs to prepare a menu created from the entirety of heritage breed pigs for an audience of pork-loving epicureans and celebrated judges. Chefs competing for Prince of Pork in Washington, D.C. are Mike Isabella (Graffiato), Haidar Karoum (Proof / Estadio), Kyle Bailey (Birch & Barley), Jeffrey Buben (Vidalia), and Bryan Voltaggio [Volt, Range, Family Meal].
Guests will be treated to an epic pork feast alongside wines from five small family-owned wineries including Sandhi Wines, Scholium Project, Elk Cove Vineyards, Westport Rivers, and Silver Oak plus special tastings from Rhone Valley Wines, Anchor Brewing, Crispin Ciders, Illegal Mezcal, and Blue Coat Gin. Twenty judges and 400 guests help decide the winning chef, who is crowned the Prince of Pork and will compete against other regional winners at the finale Grand Cochon event at the FOOD & WINE Classic in Aspen on Sunday, June 16.
Also included in the evening is a preview of the new Heritage BBQ event in which John Critchley of Bourbon Steak will roll out family meal – an additional whole hog cooked barbecue-style immediately preceding the awards.
VIP guests receive early access to the event and special offerings including a special tasting with three competing chefs. The VIP hour is filled with experiences that will not be found on the main floor such as access to “Punch Kings” – a new cocktail competition featuring Breckenridge Bourbon and six local bartenders, a VIP-only gift bag, the all-new Tartare Bar, Rappanhannock River Oysters, and reserve wines and spirits. Guests can enter for a chance to win a roundtrip ticket from Southwest Airlines, Official Airline for the “Cochon US Tour”.
Templeton Rye
In addition, to celebrate five years of Heritage Breeds, Cochon added five bourbons to the lineup! All attendees will get samples of Breckenridge Bourbon, Eagle Rare, Templeton Rye, High West, Buffalo Trace and Four Roses in addition to the Perfect Manhattan Bar showcasing Luxardo and Eagle Rare. New to 2013 is also the Chupito/Mezcal Bar, a tasting experience featuring Mezcales de Leyenda, Pierde Almas and Fidencio. The infamous Craft Cheese Bar sees a facelift featuring a local cheesemonger, Cypress Grove Chevre, Vermont Butter & Cheese, Spring Brook Farm with an exclusive tasting of blues from Rogue Creamery, and favorites from Kerrygold. Everyone can commemorate the experience by visiting the City Eats photo booth and voting for the best bite of the day.
High West Whiskey
The fun continues with a butcher demonstration presented by Zwilling / MIyabi with Chris Fuller from Alleghany Meats and a raffle to benefit the student volunteers, ice-cold brews, Fernet Branca digestifs, Taza Chocolate pork-spiked desserts, Champagne toast, award ceremony, and of course, the after party will immediately follow.
Sunday, April 7, 2013
4 p.m. (VIP); 5 p.m. (general admission)
The Newseum
555 Pennsylvania Ave NW
Washington, DC 20001
(202) 292-6100
Cochon 555 Tickets: $125 (general admission) and $200 (VIP); to purchase tickets, visit www.cochon555.com
So Much Food!
ADDITIONAL EVENT: CHEFS COURSE DINNER
To kick-off the 5th Anniversary Weekend Celebration, Cochon 555 will curate an intimate “Chef’s Course” Guest Chef Dinner on Friday, April 5 at The Source by Wolfgang Puck hosted by Scott Drewno, two-time Cochon winner. The 5-course dinner will feature great chefs, including past participants, friends and judges paired with a winemaker, distiller or brewer. Go behind the scenes with Team Cochon for this amazing dinner and meet the folks driving the flavor train. Tickets to this dinner are $110, all inclusive and reservations can be made by calling the restaurant at (202) 637-6100 and please reference Cochon555.
Guests can enter for a chance to win a roundtrip ticket from Southwest Airlines, Official Airline for the “Cochon US Tour”.
Please invite your facebook friends to this event. Invite over 75 friends, show us screenshot proof, and get a $25 discount code for being a partner to responsible agriculture.
The Craft Brewer’s Conference Beer & Food Experience
The Craft Brewer’s Conference Beer & Food Experience..
So what happens when a couple thousand or so Brewer’s and their beer-loving cohorts come to DC to partake in a 3 day Conference around Beer? Total Chaos! OK, it wasn’t that crazy (I skipped alot of the Shenanigans..), but it started off for me with a serious beer dinner at Birch & Barley on Monday, March 25th, 2013 – Charlie Bravo Charlie (which stands for Craft Brewer’s Conference..get it??) Rare Beer Dinner: Volume #1
Let’s take you through the menu and beers..
Aperitif: Share the Rainbow a Collaboration by Bluejacket, Allagash and Peekskill Breweries.
Ahi Tartare & Maui Ginger Saison
Dish #1: Ahi Poke Tartare (Soy-Mirin, Tobiko, Wasabi Peas, Wonton, Sesame)
Beer Pairing: Maui Ginger Saison by Maui Brewing Co., Hawaii
Dish #2: Seared Shad Roe (Lemon Puree, Braised Escarole, Sherry-Bacon Sauce, Arugula)
Beer Pairing: Surly Smoke Lager by Surly Brewing Co., Minnesota
Shad Roe w/ Surly Smoke Lager
Dish #3: Handcut Fettucine (Littleneck Clams, Chili Flake, Toasted Garlic, Crispy Pancetta)
Beer Pairing: Black Stallion by Flying Dog Brewery, Frederick, Maryland
Dish #4: Roasted Squab (Toasted Farro-Marcona Almond, Fresh Radish, Roasted Sunchokes)
Beer Pairing: Barrel-Aged Ghouls Night Out by DC Brau, Washington, D.C.
Dish #5: Fourme D’Ambert (Cream Sherry-Plumped Dark Raisins, Rosemary, Hazelnut Butter)
Beer paired – Firestone Walker (CA) XV
Dessert: Vanilla Bean Cheesecake (Citrus Segments, Blood Orange Sorbet, Ginger-Cardamom Pound Cake, Basil)
Beer Paired – Hunahpu’s Imperical Stout (FL), Cigar City
Roasted Squab – Yumm!
DC Brau Barrel-Aged Ghouls Night Out
Digestif: Odic Equum (Co) Avery Brewing
Brandon Skall of DC Brau!
Meg Parisi – Head Brewer at Bluejacket Brewery, Washington, D.C.
So You Wanna Throw a Beer Festival?
Things don’t always go right when you plan a Big Event – especially in Washington, D.C..
Packed and Chilly..
So I had an “interesting” conversation with the organizer of the inaugural DC Beer Festival a few months before the event. The Organizer was frankly quite cocky about his ability to fill up the event (which he did – pretty unbelievable for a first year event without using Groupon/LivingSocial!) and when I mentioned that he “might not be the first and only beer festival ever”
Lots of Characters Pouring!
Oliver’s Cherry Blossom Ale..it was quite good!
Doing Events in DC is Difficult – I spent 14 years organizing events here and I can tell you that it’s very tricky, especially pertaining to weather: rain, snow, hurricanes, you name it..oh, and let’s not forget post 9-11 Security..tough! I’ve been snowed out of a few events – the Israeli Embassy wine tasting comes to mind – and how do you cover your catering costs? I mean, I ordered $3,500 in food from a kosher caterer, do I expect them to keep the food? At the last second we both compromised and I paid them 50% – which probably covered their food costs and gave them a little extra. How about cancellation and refunds? Oh, and forgot to mention, that the freak snow storm that cancelled the Israeli Embassy event made it very difficult to confirm all the refunds..some people literally came to the event even though we tried every way to tell them it was cancelled..they ignored the blizzard, howling winds and impossible conditions!
Deciding when to limit ticket sales is the balance between profit and insanely crowded..As a promoter, I know how it is – you need to maximize profitability, but you need to consider the attendees experience. Overall, crowding is less desirable to attendees as they get older – they don’t want to be hassled, pushed, shoved or wait in line. The younger crowd actually desires “some” lines – just as in clubs/lounges, this suggests its the place to be!
Choosing the Right Beers Can Make a Statement-Everyone’s into local – Locavore, local beers, local chickens, on and on! DC Beer Festival had a very good mix of beers – Beer List DC Beer Festival. Unfortunately, I don’t have the Beer List, but there was a good selection of many craft beers – even Burley Oak, a relatively new craft beer from Maryland’s Eastern Shore. The trick with Beer Festivals is to promote the local craft beers like DC Brau, Chocolate City and 3 Stars with some of the nationals like Sam Adams and Harpoon..the trick is to include the bigger names without making the event seem like a pure marketing play for Big Beer – it’s really a “craft” beer festival an organizer should go for..
Make sure there is sufficient food Not a problem for this event – many of the Concessions like Ben’s Chili Bowl were open and serving the perfect food for the conditions – chili cheese fries and dogs! Food Costs usually aren’t an issue for Beer Festivals – they simply don’t include them in the price – but normally beer is unlimited or significant amount of tastings. Each jurisdiction has different laws (for example, Virginia does NOT allow unlimited beer tastings at festivals for a fixed price, so people are normally purchasing sampling tickets). Of course, unlimited beer samplings can create drunkenness issues – especially with today’s high alcohol craft beers – so having a small sample glass, and actually some wait for each beer is a good thing. I will say this – drinking beer in excess is somewhat easier to control than spirits – whiskey festivals can tricky to manage crowd control!
Hope this gives an overview of “some” of the issues pertaining to organizing beer festivals and events in general in the DC Area – Cheers!
Charlie “I Drink on the Job” Adler
Upcoming Festivals:
– Taste of Japan, Thursday April 4th, 801 K Street, NW , Washington DC
– Washington City Paper’s Best Of 2013 Fete Presented by Verizon Wireless, Wednesday April 10th, 801 K Street, NW, Washington DC
– Decanter: A Celebration of Maryland Wine and Racing, Saturday April 20th, Pimlico Race Course 5201 Park Heights Avenue , Baltimore MD
